Making Moves works exclusively with Moving Companies.

Why is this important? 

Because we’ve taken all the guesswork out of internet marketing for your specific business, and understand exactly what works! Our team can quickly implement our proven marketing strategies to help you scale your business.

We look forward to working with you to take your online marketing efforts to the next level!

FREE STRATEGY CALL

Our Marketing System

The Making Moves Marketing System consists of the following elements:

Website

Optimized for search and conversion. Includes all the “technical” bells and whistles: lightning fast web host powered by Google Cloud, state of the art security features, SSL certificate, Content Delivery Network (CDN), daily site back-ups, and more.

Monthly Reporting

You’ll get a report every month so you can stay informed on the progress and overall health of your online presence

City Page Development

Expand your online geographic footprint by ranking in search engines within your entire service area

GMB Optimization & Posting

Increase your visibility in Google Maps

Directory and Citation Building

Expanding your online footprint by increasing the number of websites your business is listed on

Google Ads Lead Generation Campaign

Using Google Ads, we get your business in front of ready-to-buy, “bottom of the funnel” consumers.

Review System

We make getting consistent 5 star reviews easy, and use them on your website to increase leads

Local SEO

Increase your overall online visibility within your service area

Link & Authority Building

Art of boosting your rankings is building links and authority

frequently asked questions about moving company SEO

1. Optimized Website
2. Ongoing SEO
3. Pay Per Click
4. Mailers
5. Email Marketing to Existing Customers and Referral Sources
6. Network with Real Estate Agents and Others Involved in the Home Buying Process.
7. Network with storage companies
8. Facebook Advertising and Retargeting
9. Yelp

1. Promote your moving company on Google
2. Use Google My Business to rank locally in Google searches.
2. Advertise on Facebook
3. Make use of SEO techniques
4. Build relationships with real estate agents.
5. Establish a referral system
6. Use Instagram to post pictures of your crew at work.
7. Provide useful information on your website.
8. Take advantage of Google Local Service Ads
9. Offer coupons during the off-season

Many factors go into ranking a website, and your Google My Business listing, on page 1. Here are a few notable factors:

ON-SITE SEO:
1. Site speed and security
2. Proper heading structure
3. Optimized meta titles and meta descriptions for each page of your website
4. Appropriately sized, compressed, and optimized images with alt tags
5. SEO optimized content
6. Regular content posting (blogging)

OFF-SITE SEO:
1. Consistent NAP on high traffic directories and citations
2. Expansive citation build-out
3. Backlinks from high domain authority sites
4. Backlinks from local websites and home improvement related websites
5. Google My Business optimization
6. “Signal” volume and strength, for your website and GMB, sent to Google
7. “Focus on what you do best, and write a check for the rest.”

Let us handle your SEO and get you ranking for “money keywords” in your area, and you focus on managing your business.

Here’s how I like to explain SEO vs. Google Ads:
 
SEO is a long-term, sustainable growth strategy to bring consistent lead flow to your business.
 
Google Ads, for us, is essentially high-quality “leads on demand” – we pay Google for the ad space, are guaranteed clicks from our target “money keywords”, and we convert those clicks into leads.
 
SEO IS OWNING, ADS ARE RENTING The big difference is with Google Ads, we are “renting” the space at the top of the search engine result pages. With SEO, we are building up your digital marketing assets (namely your website and Google My Business, or Google Maps, profile) to “own” the top of the search engine result pages for our target keywords.
 
When you stop paying for Google Ads, you stop getting traffic and leads. With SEO, we are owning the top of the 1st page and don’t require paying Google for the space. However, for most growing companies with multiple employees and/or crews, a balanced strategy of SEO and Ads is best.

We see immediate impact in Google Maps visibility upon launching an optimized website. Significant upticks in visibility, clicks, and phone calls happen within 3-5 months.

Google has a folder of your business.

In that folder they see your website, Google My Business, Facebook, Yelp, all your online profiles, links to your website, and mentions of your business name.

The thicker that folder is, the more authority you’re communicating to Google; therefore, increasing your ranking in Google Maps and website listings.

Our SEO service for movers builds authority to get you ranked on page 1, and create a consistent flow of organic leads.

Yes – site speed and security are an ever-increasing ranking factor in Google’s algorithm. In fact, in July 2021, they rolled out the “Page Experience” update which further prioritizes sites that provide a great user experience (fast loading and secure).

Needless to say, we take it very seriously!

Our web designs receive high marks on “Core Web Vitals” (the metrics that the Page Experience update emphasizes).

We specialize in outranking the competition – even the “big guys” – and can help you become the largest moving company in your area by implementing our moving SEO marketing systems.

Here are the 7 things that your moving website should have:

1. The kind of services you offer
2. Project Portfolio
3. Customer Testimonials
4. Social media pages
5. Contact details
6. Commercial vs. Residential services
7. A strong call to action