HOW TO OPTIMIZE GOOGLE BUSINESS PROFILE FOR MOVERS
If you’ve read our FREE Marketing Guide for Movers, you know that a moving company Google Business Profile (previously called Google My Business, GMB) is a critical component to being found online by potential customers.
When utilized correctly, it’s a powerful tool to grow your organic website traffic, reach more of your target audience, and ultimately grow your business.
Follow this guide and you’ll be able to do just. It will allow you to quickly assess and optimize your Google Business so you can focus on what you do best – Moving.
Step 1: Create And Verify Your Google Busines
Visit business.google.com and sign in.
Once signed in, search for your business. If you can’t find it select “Add your business to google”.
Note: There’s a possibility that your business already exists on Google (especially if you’ve been in business a while). If that’s the case, you’ll need to claim the Google Business Profile, rather than create it.
You’ll receive a postcard in the mail to verify you are the rightful owner of the business. Once you receive this postcard (within 5 days), follow the instructions to verify the business.
Step 2: Fill out business name and category
These next few steps are pretty self explanatory, but, nevertheless, important. Be sure ALL your basic information is filled-in and correct (name, address, phone number, website, etc.).
For business category we recommend selecting “Moving Company”.
Step 3: Service Location
If you have an office where customers regularly visit, then you should add an address. If you don’t, then select no and add your service areas.
If you would accept work in a town/city, add it here. There is a limit to how many service areas you can add, so include your primary service areas within that limitation.
Step 4: Phone Number and website
Add your business phone number and website. If you don’t have a website then check the box for “I don’t have a website”.
Step 5: Enter mailing address
Enter your mailing address to verify.
Step 6: Add moving services
This section allows you to add service categories and specific services. This section communicates to Google your entire service offering.
We recommend selecting as many as possible. See the picture below for ideas.
Step 7: Add business hours
Make sure these are accurate to when your business is open and answering the phones.
Step 8: Turn on messaging
This allows customers to message you directly through Google.
Step 9: Turn on quote requests
This allows customers to submit a quote request without having to go to your website.
Step 10: Add Business description
You should include clear details about your products or services, who and what area you serve, and a few keywords to increase your chances of showing up for relevant searches. You have 750 characters to describe your business on your Google Business Profile.
Step 11: Add Photos
An easy and often overlooked step is adding photos. I know this seems trivial, but there is a positive correlation between Google Business performance and having a minimum of 5 photos. Be sure your Logo and Cover Photo are set, as they are most visible.
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